Email marketing can be very useful to any brand, but especially to a musician. Your email marketing strategy is just as important as any of your other marketing strategies. Lots of digital marketing, such as different social media platforms, come and go, but email has stayed constant.
So, here is why you, as a musician, need to utilize email marketing to increase your success.
But First, What Is Email Marketing?
Email marketing is as simple as it sounds. It’s content distributed via email. The emailing is the simple part, the challenge, though, is building up a mailing list.
“An email marketing campaign consists of planned content distributed via email with the goal of accomplishing a specific goal for the organization. It’s important that an email campaign’s recipients have opted in to receive this content and that each piece offers something valuable.” – HubSpot
You can build your list by getting the emails of your current fans, by putting up a sign-up sheet at your next gig, sharing the sign-up for your mailing list on your website and other social media platforms. There are tons of ways to do it, you’ve just got to make it intriguing enough that people want to sign up. Give little incentives, such as an exclusive preview of your next song to the people on your mailing list, or a free poster to the first five people that sign up.
Email vs Social Media
The fact is, social media and social media trends are always changing, but email has been consistent for a long time and will likely continue to be for a long time yet. Look way back to the early 2000s and take Myspace for example.
“Believe it or not, Myspace used to be one of the most effective social media platforms for musicians to share their work and connect with audiences. But in a few short years, Myspace went from the most popular social media platform around, to being seen as a joke.” – Music With Flavor
The scary thing is, you never know if this is going to happen to the social media platforms you love today. This doesn’t mean that social media isn’t important, it’s vital to your career nowadays, but it means that having a mailing list along with it is important too. It provides you with a consistent and dedicated list of people to share things.
Email Is Direct
A mailing list allows you to reach fans directly. This allows for you to be sure that your content is reaching those people, specifically, while it allows those people to feel like they are more directly connected to your work. When they feel closer to you, as if they are a part of something, they are going to be a lot more dedicated and invested in whatever new content you release, whatever gig you have, and whatever merch you release.
“You own the email list, and with it the permission to reach your fans directly to connect, stay in touch, and sell music, merch, tickets and more. Email marketing has even been shown to be as much as 40 times more effective than Facebook and Twitter combined.” – Bandzoogle
Social media will never be as direct as an email. That’s why you have to have both. Your most dedicated fans will love to be on your mailing lists and you’ll love to have them there. You’ll always be able to grab their attention with an email. It’s not as easy to miss or scroll past as an Instagram post amid the hundred of others on their feed.
Do you have a mailing list yet? What strategies do you use to get people to sign up for it? Let us know in the comments below!
If you’re a musician who needs help with managing their social media and promoting your music, contact us today to set up a FREE discovery session with our team – we’d love to help!