Have you heard of TikTok? Chances are, you’re about to!
The smartphone generation is obsessed with this relatively new social media app that brings together all the best aspects of social media.
“TikTok is one of the most popular — and most interesting — social media apps on the planet, but it has yet to enter the lexicon of most average [North] Americans.” – Vox.com
So you’re up to speed, here are some reasons why TikTok is being touted as the “next Instagram”.
TikTok Harnesses The Power Of The Challenge
Challenges are all the rage on TikTok.
“Challenges unite a large part of TikTok’s eclectic content ecosystem. Users record themselves attempting to perform a challenge and often challenge others to do the same.” – Mediakix
This creates community and a real sense of inclusiveness among its users. Check out the 8 top TikTok trends in 2019 for more on how to tap into this collective virality!
TikTok Is Easy For Everyone To Use
Tik Tok is really user-friendly. This is because Tik Tok has its own pretty useful editing software built right into the app.
“With other platforms, most users simply consume content and thus have very little interaction with the platform. By providing editing tools, music clips, sound effects, filters, and more for users to use in their video creation, they’ve made it incredibly easy to make a high-quality short video clip.” – Neal Schaffer
So the TikTok app encourages users to upload content directly from their smartphones – no prior editing required!
TikTok Is Really Engaging & Addictive
TikTok brings together all the best types of viral content and encourages everyday users to create.
By nature, the platform is extremely interactive. TikTok invites content consumers to join in the fun and create their own videos rather than taking a backseat. – Social Media Today
This interactive dynamic makes users feel like they are really part of the creative process. It gives them a sense of ownership over content and encourages them to stay engaged on the app.
TikTok Taps Into FOMO
Social media FOMO (Fear Of Missing Out) is real.
“Fear of missing out” is a common way to describe how social media can make people feel like everyone else is part of something. A new wrinkle in this concept is that sometimes that “something” is a social media platform itself [i.e TikTok].” – New York Times
In this way, TikTok becomes unavoidable for social media users of a certain demographic. No one wants to feel left out and the app hits this nerve. After all, we all want to be part of the next big thing!
It remains to be seen whether or not Tik Tok will be the next Instagram or Youtube. But as it stands, it’s setting itself up to cover all the social media bases!
We’ll be keeping our eyes and ears open for sure!
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