You may have an idea of what the Rule of Thirds is, or this could be your first time ever hearing about it. Either way, as a musician, it’ll be very useful for you to learn more about it so that you can start using it.
Here is what you need to know.
What is the Rule of Thirds
The Rule of Thirds is basically there to tell you what kind of content you should be posting and sharing and how much of each kind. According to Zing Instruments, this is the rule of thirds:
- One third of your posts should provide value
- One third should engage your fans in some way
- One third should be promotional
This rule helps encourage variety in your posts and ensures that your fans don’t get bored or annoyed by them. No one wants to follow a musician whose profile is entirely promotional, but you also need to have some promotional content on there if your music is going to succeed. The rule of thirds is about having the right balance of engagement, promotion, and value.
The Vitality of Variety
On social media it’s important to always have a variety of content so that your fans don’t get bored. The Rule of Thirds has already taught us that you need to find a balance between engagement, promotion, and value, but those are just three words. What does each of those things entail?
The One Third of Engaging Content
Engaging posts are posts where you ask your fans questions, share your fans’ content, start conversations, show them your personal life, and just generally be yourself. Being yourself means being authentic and sharing things about yourself that your fans may not see in your music. These kinds of posts are the core of social media.
“Real fans want to know the real you behind your music. Music may be your greatest passion, but it’s not your whole life. Your fans want to see what you do in your day-to-day life. So, yes, post about the songs you’re writing that day, but don’t be afraid to post about that dinner with friends last night, or an adorable photo of your dog.” – Remix
Without posts that engage your fans, you cannot build a community, but if you’re only making posts like this, you can’t build a career. That’s where the next third comes in.
The One Third of Promotional Content
A musician on social media wants and needs to promote their music if they want to succeed. Promoting your music well requires balance. Your profile can’t solely be promotional material, but what should the one third that is look like?
To successfully promote your music, you need to have a clear brand. As a musician, this can be difficult. Your music is filled with so much emotion and creativity, how can you fit that into one clear image of yourself?
Some tips to find your brand include:
- Looking for common themes in your music
- Defining yourself and what’s most important to you
- Knowing the audience you’re catering to
- Being authentic
Promotional content is the first impression people get of your music, so make sure it matches who you are and the story you’re trying to tell.
The One Third of Valuable Content
All your content is valuable in it’s own way, but in this sense this third of content is you sharing content that provides valuable information about you and your audience’s interests. This means taking the time to look through other people’s profiles and other platforms to find content that’s meaningful.
“This third is often one of the hardest for people to grasp, but it’s simply a matter of showcasing your knowledge on the things about which you are passionate. That could mean news about your industry or company from another publication, blog posts from other bloggers about things that you find compelling, or websites that interest you.” – Chicago Tribune
Social media isn’t just about you, it’s about sharing and engaging with other people’s content. That’s why this third is so important. You can only provide so much content yourself. Sometimes, you need to share other people’s knowledge and appreciate what they have done. Hopefully, people do the same for you.
The Rule of Thirds is a very valuable rule for anyone on social media, but especially musicians. With so much passion for your music and so much time spent creating it, it can be difficult to find the time to properly invest in social media and learn how to use it right. Following the Rule of Thirds is an easy way to do just that.
If you’re a musician who needs help with managing their social media, contact us today to set up a FREE discovery session with our team – we’d love to help!