In a world where social media has taken over, musicians have a lot of useful tools for promoting their music available to them. One of the most profitable ones out there is influencer marketing.
What is influencer marketing?
Huffpost describes it as “the action of promoting and selling products or services through people (influencers) who have the capacity to have an effect on the character of a brand.”
Tons of people make use of this tool on social media, like big businesses, small businesses, artists, other influencers, and more! If it’s something that you want to try out, too, here are some tips that could help you!
Picking the Right Influencers
You want to pick people that don’t just have a large follower count, but who you think would actually like your music. Those are the kinds of people that are far more likely to have followers that will love your music, too. You don’t just want to get a few extra clicks on a new song through influencer marketing, you want to make new, long-lasting fans.
“Before you can begin using influencer marketing, you have to identify who the thought leaders are in your musical niche.” – Remix
This means not just finding people that generally promote music, but finding people that promote your specific kind of music. Those are the kinds of collaborations that are more likely to have long-lasting effects and benefit both you and the influencer.
Make Sure it’s Authentic
It’s very important that whatever influencer campaign you go about trying, that you make it authentic to you and your music. It’s easy enough to pay an influencer to post a story telling their following to listen to your new song and then move on, but that’s not how you’re going to get your money’s worth of influencer marketing.
“The best approach is to get the influencer to create organic content that is very similar to their existing content and somehow make references to whatever you’re marketing.” – Banq Media
This goes along with picking the right influencers. You need to find influencers who will have a following that will actually enjoy your music. Even then, it can’t just be that “listen to this person’s new single” kind of post. That might get you some interest, but a lot of people will ignore it due to its spam-like nature. The influencer’s posts about you need to authentically fit your brand.
Have a Strategy
You need to decide how you are going to go about getting influencer marketing. There are three kinds of ways you can get influencers to share your content—bartering, organically, or paid.
Let’s discuss what each of these means.
Bartering can be done by offering to promote someone if they promote you. It’s pretty much just trading.
Organically, means searching for people online who just love music and, if you find people that would really love your music, you can reach out to them and they might simply choose to share your music on their own accord.
Paid is self-explanatory. It’s when you pay an influencer to promote you.
Influencer marketing can be super useful in getting your music out there if you do it right. Be sure to do your research and find the right people to promote your music. Your campaign needs to be thought through if you want it to be effective.
Need help with your influencer marketing strategy? Contact us today to set up a free discovery session with our team!