In this day and age, a musician basically HAS to be on social media to give them an extra boost towards success. However, the problem is that there are so many platforms out there. How do you choose?
You can choose to be on multiple platforms and that’s okay, but eventually, it can get exhausting and contribute to social media fatigue. That’s why you have to pick and choose, but how do you know which ones you want to be on?
Here are the pro and cons of different platforms to help you decide which is best for you and your music.
Instagram is booming and has been for years. It has hundreds of millions of users and that number is rising every day.
Pros: Instagram is fast-growing and their hashtags make it easy to get your posts out there.
“The use of hashtags makes it easy for you to spread your messaging to an audience that is searching within Instagram for what you have to offer.” – Waypost Marketing
Cons: On Instagram you can’t add links to individual posts—only in your bio—which is an added step for your fans to find your videos or streaming sites that you link.
Facebook has been around for a long time and has many different features that musicians can use, but it does have its cons.
Pros: It’s easy to post any kind of content individually—text, pictures, videos, etc—and link to things outside of Facebook like music videos. Facebook pulls a link preview, making it easy for your fans to click on the preview and get directed to your intended content.
Cons: It can be difficult to reach a lot of people when Facebook isn’t as big with hashtags as Instagram. Not only that, but it can sometimes be difficult to even reach your existing fans, too.
“Facebook has significantly changed the way they operate in the last few months, making it even more difficult to reach your existing audience. This means, unlike other platforms, people who are following your page aren’t definitely going to be shown your latest posts.” – Burstimo
Twitter has hundreds of millions of active users—just like Instagram and Facebook—and is just as well known.
Pros: Twitter is easy to stay active on since all you need is a sentence or two and you’ve got something to post regardless of if you have something big to post about—like new music—or not. The normalcy of retweeting makes it easy for your stuff to be seen and for people to engage with you.
“Unlike social media platforms such as Instagram, one of the most common and important uses of Twitter is to retweet other content that you find interesting.” – Remix
Cons: The biggest con is definitely the 280 character limit. That means you have to be very concise with what you say, which can be hard when you’re trying to give people information like the dates and locations of your next tour, or when trying to share some lyrics that are just a few frustrating characters too long.
With everything you post disappearing after being seen, Snapchat is a lot to learn if you’re used to platforms like Twitter and Facebook.
Pros: When people are looking at you on Snapchat it means they are completely focused on your content. People don’t see it unless they’ve specifically clicked on it. You have their complete attention for the moments you’re on their screen.
Cons: Snapchat is very difficult for emerging artists to get discovered.
As a musician in 2020 and beyond it is essential you’re on social media. There are tons out there, lots not even on this list (like YouTube, LinkedIn, TikTok etc) so weigh what you want out of your time on social media and pick the platforms that best suit that! It doesn’t have to be just one!
If you’re a musician who needs help with managing their social media, contact us today to set up a FREE discovery session with our team – we’d love to help!