Musicians who #win on Instagram know that it’s not just about what you post, but about how you post as well. Completely filling out your profile, using the proper tags and posting etiquette will get you more love and genuine appreciation for your craft online!
So, here are some reasons why we think certain musicians dominate the Instagram game, while others fail to even make the cut:
They Have Optimized Profiles
Whether you have a personal or business account, you can optimize your profile so that interested lurkers are more likely to follow and click through to the link in your bio. Instagram allows for a 150 character bio and link to a website. If you have more than one website you would like to share (i.e. Spotify, Youtube, Soundcloud etc.), many of our musicians use Linktree which creates a custom, uniform landing page where you can link all your web pages in one place.
If you really want to get into the nitty-gritty of Instagram optimization, check out this in-depth article from Entrepreneur magazine on the 15 ways to optimize your Instagram Profile!
They Have Uniformity
Uniformity across social platforms is key! It helps to consider this when optimizing your Instagram account. You want to make sure, as best you can, that you are using the same profile picture and user name on your Instagram account that you are using on all of your other social platforms. Having one @-name and picture will create a unified brand and fans will be more able to find, tag and interact with you more easily.
They Are Using Geotags
Geotagging the concert venue, city, or tour location will always get you more engagement on social media. You can be very specific and tag right down to the latitude and longitude if you want (just remember to be safe!). You can also look up location tags where you just had a show to see what fans are saying about you afterward – a great opportunity to crowdsource feedback!
They Use Videos And Teasers
Teasing the hook from your latest track in your stories or a behind the scenes clip of a video shoot is a great way to get fans excited about what you are doing on other platforms and get them more engaged with your content.
They Use Specific Hashtags
#music is pretty much useless unless you put it right in the caption as soon as you post. Even then, any initial spike in engagement can be very short-lived. Try to be more specific with your hashtag strategy by paring words and concepts that narrow your reach a little more. Do you make R&B music? then #RandBmusic will keep you at the top of relevant searches longer than #music.
They Swap Hashtags
Sometimes hashtags get stale, overused or they simply aren’t working for you anymore. In this case, try switching up a few of the more common tags you use in favour of new or trending ones and see if they are more relevant or work better for your strategy.
They Act Like Real People
Social media is not the opportunity to have people worship at the altar of your divine being – it’s the chance to create real dialogue and connection! So be real, be yourself and be a human. @-reply to all your comments, like and follow other musicians & most of all, be gracious!
They Don’t Vanity Spam!
Just because you want to be considered a #guitarhero, #guitarlegend or #guitargod, does not mean that you are! It is very important to be self-aware and not delusional about content. Understand that relevant content is always a collaboration between you and the audience. Posting a pic in an irrelevant hashtag, even if you get a lot of engagement, will do more harm than good if users are hiding, reporting and/or marking it as not important to them.
It is important to note that these tips require constant tweaking and effort. Stay up to date with proper social media etiquette by regularly researching and updating old tactics that seem to have gone stale.
Musicians that follow the rules outlined here will always come out ahead of their peers who do not take social media seriously. Instagram is a great way to connect with fans and engage your audience on and off the stage! Fans love to feel like they are a part of your inner circle and share in all the little in-between moments of your life. So make it easy for them!
Feeling a little overwhelmed by social media? Let us help! Contact us today for a FREE discovery session with our team.