Email is an important part of any online marketing strategy. As a musician, you can use email to promote new songs, share exclusive content and further engage with your community.
But before you start sending awesome emails, you have to build your list.
Here’s how to do it:
Have A Signup Form On Your Site
A signup form or pop-up on your website is the easiest way to let fans know about your email list. Fans that visit your website are looking for more info about you and your music, so they are likely interested in signing up for your emails as well.
Here’s more on how to add a pop-up signup form to your website.
Don’t Have A Website Yet? Create A Custom Landing Page
A custom landing page is a great place to tell more of your story and give fans a glimpse into the type of content they will be getting in your emails.
Ask Your Contacts To Join From Social Media
Social Media is another great place to ask fans to sign up for your email list. Fans on Facebook, Youtube and Instagram are already interested in your content, so getting them to sign up for your fan newsletter should be easy.
Create a post asking followers to join your list for exclusive content or a chance to win some cool swag.
Have Manual Opt In Forms At Your Shows
It may seem old fashioned, but having a manual signup form at your shows will always get you more qualified contacts. Why? Because having to write information on a sheet of paper is more difficult than typing, so fans that sign up to your list manually really want to hear from you!
Start A Blog
Blogs are a great way to get more eyeballs on you and your work. They can also serve to direct traffic and attention towards other projects you may be working on.
Just like an email might offer exclusive content, blog posts can give your fans insights that they can’t get anywhere else.
Use blog posts as a way to tease your fans with awesome content and then ask then to sign up to your email list for more.
Once someone has invested in reading a blog post, they are more likely to follow any calls to action that come afterwards.
The key to growing an email list of engaged fans is directing attention from places where they have already expressed interest – fans that are already following you and your content is the best place to start!
Need help building your email list? Contact us today to set up a free discovery session with our team.