Creating themed Spotify playlists and including your own music is a great way to get more streams.
We’ve spoken before about how getting on the right playlist can boost your stream count and help you reach your fans. In this blog, we’re discussing how to take matters into your own hands by curating your own playlists – this can also contribute to the possibility of your music getting heard by millions!
A playlist that listeners want to keep listening to is a fine dance between music knowledge and being honest with yourself. You have to put yourself in the mind and life of the listener.
So before you jump into playlist making, here are some ways you can increase the likelihood that fans will want to listen all the way through!
Understand What Listeners Want Or Need
Put yourself in your listener’s shoes. This is about trying to anticipate what users will be doing while listening to your playlist. Will they be working out? Hosting a dinner party? Hanging out on the beach at a luau?
It helps to aim for at least 4-5 hours of play time or about 50-60 songs as this is the average length of most social gatherings. However, it’s okay to start small and build as you go, since it is much more important to focus on playlist quality over quantity of songs.
Understanding the activities, mood and vibe that will surround the music you choose will make sure that your list gets less skips and more continuous plays!
Make a playlist that is as original as you are! Before you curate another top 40 playlist, ask yourself, is this what the market needs? Has it been done before? If so, how is your version better or different?
Creating original, niche playlists that hone in on an untapped vibe or sound will make sure that your listeners are always taken by surprise and are happy to come along on your musical journey.
Be Honest With Yourself
Making a playlist for other people is in many ways a selfless act. You have to put their needs first and then consider whether or not your music genuinely belongs in the same category.
Your music must seamlessly fit into the list and not be jarring to the audience. If you have an “easy-listening” list and you make up-tempo dance tracks, you should probably think twice about including your music.
For practice, it doesn’t hurt to try your hand at curating a playlist without your music first just to see if you can even attract an audience based on your intuition.
Choose A Proper Title
A strong title does two things. It tells the listener what your playlist is about, and it makes your content easy to find. A great playlist is of no use to you if you give it an obscure title, so be obvious about it!
Make It Searchable
“There are millions of playlists on Spotify. Every user has the ability to create multiple playlists. So understandably, Spotify doesn’t want EVERY single playlist on their platform to be publicly searchable.” – DIY Musician
Most “best practice” recommendations for playlists seem to imply that Spotify favours and makes searchable playlists that only have one song per artist – keep this in mind when curating your songs. It also helps to keep content fresh, so replacing older tracks with newer ones that still fit your theme will keep your playlist at the top of searches and listeners always coming back for more.
Keep It Up!
Don’t just stop at one playlist! Just like with any other platform, consistent content is key! Make more than one playlist around a few of your songs and and see what works!
With all its features and support for independent artists and creators, Spotify is soon becoming like any other social network. For this reason, it can be used not to just make your music available, but also to interact with your fans in creative ways!
Need help with your playlist strategy? Contact us today to set up a FREE discovery session with our team!