Lots of musicians are on social media. You practically NEED to be on social media as a musician or any sort of artist in these days. Social media is an amazing tool in regards to getting discovered by new fans but to get the benefits you want out of it there are some mistakes you want to avoid.
The good thing about tons of musicians being out there on social media is that you can learn from them. These mistakes are common for a reason, but that doesn’t mean you need to make them. If you have, though, there is still time to correct them!
Here are some of the most common mistakes musicians make on social media that you can avoid.
Too Much Self Promotion
You’re on social media to promote yourself, but you need to find a balance so that your followers don’t get annoyed and think you’re conceited. You’re probably not, but constant self promotion creates the kind of image that you don’t want.
“A good general rule to use is that only 1 in every 10 posts should be self-promotional, with the rest focusing on mixed media content that focuses on sharing your interests and passions.” – Cyber PR Music
Yes, your profile is about your music, but that doesn’t mean you can’t share other things you enjoy—including other people’s music!
“Your fans want to see what you do in your day-to-day life. So, yes, post about the songs you’re writing that day, but don’t be afraid to post about that dinner with friends last night, or an adorable photo of your dog.” – Remix
Don’t Take Yourself too Seriously
Of course, you need to be able to take your work and music seriously if you are going to be successful at it, but there is a difference between working hard on your passion and presenting it too seriously.
“Musicians, oftentimes, make a big mistake by taking themselves too seriously on social media. They should just chill out and relax and remember why they do this in the first place.” – Drooble
You want to be successful with your music, but you also need to remember that music is fun! It’s not all about numbers and dates. Sometimes you just need to laugh at yourself or post something silly. Not every photo needs to be professional quality with a three-paragraph long, academically written caption. Post a goofy pic to your story. Retweet a funny meme about music—even if it’s making a joke of your own.
A Lack of Branding
Your posts shouldn’t be all self-promotion and serious, but even so, they need to be consistent. That doesn’t mean they all have to be uniform quality (like said above, have fun), but you still need to have themes. You’re presenting an image for yourself and therefore your music. Just like too much self-promotion and seriousness display an unappealing image, so does complete chaos.
“People DO judge a book by its cover. How we present ourselves via Social Media is important. Specifically, we need to give consideration to being consistent in style, fonts that we use, colour schemes, and the tone of our message.” – Creative Edge Coaching
Post a variety of content, but keep in mind the overall image. You want to be authentic and show who you are outside of music, too. A colour scheme doesn’t stop you from doing any of that!
Most of these mistakes are totally avoidable and correctable. You just need to be clear on what you’re doing, why you’re there, and why music matters to you. Think about the people you follow on social media. What kind of things do they post?
Social media is a great place to be a musician. Don’t let these little mistakes stop you from getting your name out there!
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