Are you a musician who doesn’t like the “business” side of the music business? Would you rather sleep in than try to hack the latest Instagram algorithm just to get more people to come to your shows? Are you aware that you should be tweeting more but just haven’t gotten around to it? If you answered yes to any of these questions, it’s probably about time you consider hiring a social media management team like Remix!
Social media can be frustrating to stay on top of, but it is also imperative to your success as a musician. Whether you like it or not, your fans are online, and that’s exactly where they expect you to be as well.
Here are the top 5 reasons why your music career needs social media management if it’s going to succeed in 2019:
1. You Will Be Everywhere!
Success in the music industry is all about exposure. You can have the best album or song in the world, but if it never sees the light of day, it could remain in obscurity forever. A key benefit to being connected with a social media management company like Remix is that our submission services will fast-track you to the features, blog posts and interviews that you need in order to get noticed and trending on the world’s most popular sites.
2. You Can Post When You’re Asleep or On Vacation
Want to take a week off, unplug and head to the Caribbean? No sweat! Our social media team will make sure you never miss a beat online and that your fans are not left wanting. Social media is not just about posting when you “feel” like it, it’s about posting on a consistent, thoughtful basis and engaging with your audience whenever they are online (basically always!). Our team will keep your content updated and fresh even while you snooze or take that much needed sabbatical.
3. Paid Advertisements & Promotions
In case you haven’t figured it out yet, you SHOULD be spending money on social media. No, that does not mean that you should be buying followers. It means you should be boosting posts, creating ads for current projects and optimizing for clicks on your latest track. Even with your fans already following you, organic engagement is becoming harder to come by since big brands are bidding on your audience’s online attention in increasing amounts. At Remix, we know how to get you the eyeballs you need to blow up your latest track, sell out your next show and promote collaborations with stealth-like precision! Need to fill vacant seats at an upcoming gig? We’ve got the savvy to create targeted ads that will get you results!
4. Influencer Deals & Collaborations
Did you know that you are an influencer? It’s true! You and your following are exactly what brands are looking for to help them spread awareness and reach new audiences. Businesses are catching on that they need artist like you and your colleagues if they are going to succeed in this new landscape of communication. However, influencer marketing is a tricky business these days and it is easy to get taken advantage of or partner with a company that will hurt your personal brand. Remix will hook you up with brands, give you advice, and make sure you’re getting the most out of your brand partnerships.
5. 24/7 Damage Control
Being in the public eye has its downsides. Even if you do or say something well intentioned, your career and life can be turned upside down by a small misinterpretation of events online. One tweet could backfire, one photo could be taken the wrong way, or one sound bite can become twisted and warped beyond recognition. Social media managers like us not only have the connections to get the right stories out there, we also have the poise, diplomacy and control to turn any PR nightmare into a viral marketing triumph! Never underestimate the value of having a good spin doctor by your side!
The truth is, once your music career gets to a certain size, outsourcing your social media efforts will become inevitable as you simply won’t be able to keep up with the pace of your massive online following and all that it entails. At Remix, we go far beyond just helping you post pretty pictures, we offer a multitude of services to keep your brand and music relevant across platforms, websites and media. We are real people, writing real-time copy tailored to you and your audience. As music fans ourselves, we will ensure that each piece is custom curated to the correct platform, authentic and always engaging!
Still not sure if a social media management company like Remix is right for you?
Contact us today to set up a free discovery session with our entire team! We’d love to tell you all about what we can do for you and your music online.