Social Media is considered anything that allows users to create content and share opinions in order to connect with one another online.
With the COVID-19 pandemic canceling live events, the only way to connect with your audience is through social media. If you are a musician that has been already steadily online on social media you know how powerful it is to be connected to your fans with just a tap of a ‘post’ button on Instagram.
To help you get started, we’ve highlighted the top 4 social media platforms musicians should be on in 2020.
Instagram seems to be the holy grail, everyone is on it. It is a great way to post pictures and videos easily! They have 500 million active daily users and hold most of the world’s millennial and gen z demographic.
It is very content-oriented, and there isn’t a lot of space for daily news or link sharing like there is on Facebook. The idea of Instagram is to share your life through photos or videos to capture ‘in the moment’ events.
For musicians, this means giving your fans content worth sharing and engaging with from single cover art or a quick snippet of you playing one of your top songs. It’s easy to create on Instagram as they allow you to edit your photos and videos right from the app if you aren’t skilled with editing technology.
If you don’t want to create a post, you can always share a quick story on Instagram. It will allow you to post short videos and you can embed them with your own music and let your fans know they can do the same to their own stories. People will be able to share your music in many different ways through Instagram!
Instagram also allows you to live stream for a full at-home concert. You can read comments as they come in on your screen while you’re live and your fans can ‘heart’ your performance as you play. This is a great way to make your fans feel special by engaging with them in real-time.
Facebook is the largest social media platforms with 2.5 Billion users. It would make sense for musicians to advocate for themselves on Facebook with a wide range of users.
Facebook allows you to create artist pages that will allow you to put your best foot forward when branding. You can add features to your page to let users know when your next live performances are, and when they should expect new music. You can also link your streaming services to promote your music as well as a shop button for merchandise.
When it comes to ‘performing live’ Facebook has a great feature to let people live-stream which means that you can live stream concerts in from your own living room and interact with fans in a whole new way.
Even after the live stream is over, musicians will be able to save their broadcasts and post them to Facebook so if any of your fans missed out, they can catch the recording and sing along.
One of the best features of the Facebook algorithm is that content such as videos, links, and photos are ranked ‘most important’ so as long as you keep publishing engaging content your fans will most likely see it on their feeds.
YouTube is a no brainer, billions of videos being seen by millions of people a day.
YouTube has 1 billion users, and 30 million active daily users with many more now since COVID-19. Users create playlists, listen to music, stream it on their smart TVs , and share youtube videos on every other social media channel out there.
Why should you be on it too?
YouTube is a great way to be seen. Artists have been discovered on YouTube many times, such as Shawn Mendes or Alessia Cara to name a couple. Youtube isn’t just for being discovered by labels but also being discovered by millions of fans.
YouTube spotlights artists allowing them to create artist profiles and connect with fans in more engaging ways. They’ve also opened up a community feed so artists and fans can connect through other types of content than just video.
“It’s all about meaningful and real connections! With Community, YouTube provides artists with a unique way to amplify their music by directly engaging with millions of fans.
“You can use Community posts to interact with your audience through text, live videos, images, animated GIFs, and more.” – Youtube for Artists
What.. why? It might sound very grey to have LinkedIn as one of the top 4 social media platforms but hear me out.
Linkedin has 675 million monthly users. This gives you a big opportunity to share your work!
“Many musicians discount LinkedIn as a useful social media network because they think it’s for people in the corporate world. Instead, they concentrate on Instagram, Twitter, and YouTube (which isn’t exactly the fairest to musicians). But there are actually thousands of people in the music industry on LinkedIn, and musicians have a lot to gain from signing up.” – Eric Brantner
You might be thinking, how does that have to do anything with musicians? If you are someone looking to get your music off the ground, being able to connect with professionals in the music industry like producers, marketing agencies, or record labels could help you move farther along in your career goals.
LinkedIn ranks high for organic reach, meaning when you post content it has a high chance of others seeing it outside of LinkedIn. You want the content you make to be as searchable as possible. Even if someone who isn’t on Linkedin searches for you with keywords on Google or Bing they can still find your content and connect.
If you’re a musician who needs help with managing their social media, contact us today to set up a FREE discovery session with our team – we’d love to help.